For brands
Reach the people in the room.
Targeted, contextual campaigns inside the rooms your customers are in tonight. In-feed promos, sponsored sends, verified VENUE takeovers. Zone-level priority, native attribution.
Don Julio is buying the first round — 9 to 10.
01 · Your brand dashboard
From impressions to bottles moved.
The funnel ends at depletion, not impressions. Live impressions, cocktails poured tonight, ROI by venue, comp ledger reconciled to the case. The view a brand director actually opens on a Tuesday.
Percentage growth indexed to day 0. Lines show relative momentum, not absolute volume.
02 · What you can run
Three surfaces. Five plays.
No banners, no pre-rolls, no lookalike retargeting. Pick a surface and a shape — every campaign is one of these five.
In-feed promo
A pinned card in the patron's unified inbox, alongside their DMs and venue rooms. Highest open rate, clean attribution. "20% off the sunset menu at Costa Sur — today only."
Sponsored send
When a guest sends a round across the room, your SKU shows up as the suggested pour. Real conversion, not impressions. Pay per redemption.
VENUE takeover
For a chosen window — happy hour, the first weekend in October, the night of the album drop — your brand co-pins the FROM THE VENUE message in select rooms. Verified, in-context, opt-in.
Launch
New SKU rollout — get it into hands the night it lands.
Aperol Crodino · 8 wine bars · Tuesday
Seasonal push
Match the moment your category is most relevant.
Pimm's Summer · 22 rooftops · June–August
Geo-blitz
Own the night in a neighborhood. Lock the zone.
Casamigos · SoBe + Wynwood · 14 nights
Loyalty bonus
Become the suggested pour. Pay per redemption.
Tito's · Default drink-to-seat in 40 bars
Cultural moment
Co-sponsor a venue's headline night.
Hennessy · Solara's anniversary weekend
03 · Pricing
Pay for the moment, not the impression.
Three pricing models, mapped to the three surfaces. No bidding wars, no auction surcharge. Add-ons priced flat.
Lock competitors out per category · per zone · 0.25–0.5 mi radius.
Featured slot in the weekly Peek city newsletter. 40k+ readers per market.
Tiered minimums with guaranteed redeem floor. Credits returned below floor.
Independents and starter-plan rooms. Default placement, highest volume.
Pro-plan venues running their own campaigns. ~2× the impressions of Tier 1.
Top-of-map venues. Priority brand matching — your zone gets routed past them first. ~3–4× the impressions.
Pilot package — one zone, two surfaces, four weeks of optimization with a Peek campaign manager.
04 · What it returned
A $32,000 mezcal campaign. 14 nights. SoBe + Wynwood.
One Friday cycle, two neighborhoods, three surfaces. The funnel below is the only report we send. The last number is the only one that matters.
Compare to influencer CPMs at $40–$80; OOH at no real CPR.
Of redeemers, the share who came back to a Peek venue within 30 days.
Brand-name search volume in the target metro vs. control 4 weeks prior.
Source: composite pilot data from three category-anonymized brands · Miami market · Q1 2026.
05 · The CAC math
$4 per cocktail. Compare that to what you spend now.
You already spend on brand ambassadors, in-store sampling, influencer posts, and shelf placement. Every one of those channels reports a CAC — most modeled, not measured. Peek's CAC is the actual cost per consumer who drank your product, tied to POS.
Confirmed redemption · tied to POS · not modeled
Impressions free. You're only charged when a drink is poured.
No "modeled" CAC. No CPM you can't redeem against. No BA who never showed.
CAC ranges are industry-standard estimates for spirits-brand activation (sources: trade press, agency rate cards, our partner interviews). Actual costs vary by category, market, and partner. Peek's $4 figure is anchored to the CPA published in §03.
06 · Why Peek
Existing channels chase attention.
Peek catches it where it already lives.
Inside the moment
vs. feed scroll, commute, lookalike retargeting
The card lands while a guest is in the room your brand wants to be in. Not at home on the couch.
POS-tied to the cocktail
vs. modeled lift, promised reach, lookalikes
Every redeem is reconciled to a specific POS ticket at a specific venue. The number on your dashboard matches the kitchen's books.
Verified placement
vs. algorithmic chaos, personality risk
You pre-approve every venue and tier. No impersonation, no surprise context, contractually guaranteed.
Full side-by-side · all 6 dimensions
| Instagram / TikTok | OOH | Influencer | Peek | |
|---|---|---|---|---|
| Audience | Targeted by inference | Mass | Borrowed | In-room presence |
| Context | Feed scroll | Commute | Outside the moment | Inside the moment |
| Attribution | Promised · hard to prove | Modeled | Lookalike at best | POS-tied |
| Brand safety | Algorithmic chaos | Always-on | Personality risk | Verified placement |
| Min spend | Low | High | Variable | $4k / mo |
| Speed to live | Days | Weeks | Negotiation | 5 days |
07 · Things brands ask
Common questions.
How do you prevent my brand from showing up in the wrong rooms?
You pre-approve every venue tier and venue type before launch. You can blacklist specific venues. The verified VENUE badge prevents impersonation. Brand safety is contractually guaranteed at signing — if a placement falls outside your approved set, we credit the spend.
How do I know the redeem count is real?
Redeems flow through the seat-aware POS rail. Every redemption is tied to a specific POS ticket at a specific venue. The number in your dashboard matches the number on the kitchen's books — reconcilable, exportable, audit-friendly.
Can I lock out my competitors?
Yes, via zone exclusivity: $499/month per category per zone. First-come, first-served. If you take Mezcal in SoBe, no other mezcal brand can list within your radius for the duration. Stackable across categories.
What is the minimum I can spend?
$4,000/month for a pilot package — one zone, two surfaces, four weeks of optimization. Most brands start there, then expand by zone or category as data comes in.
What if my campaign underperforms?
On Performance contracts we commit to a redeem floor. Below floor, we credit unused spend back to your account or roll it into the next campaign. No marketing channel can promise impressions; we promise redeems.
How long does it take to go live?
5 business days from signed brief to first venue live. Creative review takes ~48 hours. POS integration is already in place at every Peek venue, so there's no per-campaign technical setup on your side.
Who is already in the marketplace?
The pilot is invite-only through Q4 2026. Ten anchor brands across spirits, beer, NA beverages, coffee, and lifestyle. Public marketplace launches Late 2026. Early-access slots are open through August.
Something else? Ask the team →
Early access
First room. First round.
We are inviting a small group of brands to run the first campaigns at launch. Tell us the rooms you want to be in.
Request early access